Farm Intelligence

DTN Farm Intelligence is a sales intelligence platform for agribusinesses that sell to growers: ag retailers, co-ops, input manufacturers and financial providers. DTN launched it in February 2026 as part of its Ag Hub platform and describes it as the next generation of the Farm Market iD solutions and datasets. It addresses sales teams working from static or incomplete grower data, with little visibility into who farms which fields, what they grow and which inputs they use.

The platform links fields to land operators and overlays crops grown, acreage, yields and inputs used, drawing on DTN's AgCore data, which DTN says covers 95% of U.S. farms. DTN's data layer ingests satellite imagery alongside survey, agronomic and public records such as USDA Farm Service Agency data. Its yield estimates draw on satellite vegetation data; DTN says late-season estimates, backed by months of that data, are firm enough to act on, while early-season ones are more of a directional read. The underlying Farm Market iD dataset holds more than 34 million geospatial field boundaries. Users build market segments by crop acreage, brand usage and location, find top accounts and under-served growers, and see forecasts of yield, brand usage and demand.

Farm Intelligence is used through a web application, through the Farm Intelligence REST API (producer, land, crop-history, soil and GeoJSON parcel data, metered per record) and through CRM and ERP integrations. The same dataset is also sold as raw files as FarmMarket data. Illinois Farm Bureau, a named customer, reports that the dataset matched over 80% of its existing member records.